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Execution Economy
The future of work will be defined by how directly a person, unit, or system can turn intent into outcome. Work that doesn’t contribute to this…
Jun 9
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Lucas Bacic
9
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Execution Economy
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February 2025
Stop Optimizing. Start Inventing.
The product, design, and engineering skills that made us successful in the last decade won’t be enough for the future.
Feb 17
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Lucas Bacic
4
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Chasing Clarity
Stop Optimizing. Start Inventing.
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June 2024
Financing is the ultimate design constraint
From roadmap planning to raising capital: how acquiring the resources to build a product will dictate what will be built — and how.
Jun 18, 2024
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Lucas Bacic
2
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Chasing Clarity
Financing is the ultimate design constraint
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February 2024
We don’t do Product, we do Workflows
How SaaS category knowledge might be limiting — and the deep understanding of user's workflow can challenge it.
Feb 5, 2024
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Lucas Bacic
3
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Chasing Clarity
We don’t do Product, we do Workflows
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December 2023
Attention-Grabbing, Value-Capturing, and a New Role
For those following me on LinkedIn, I recently announced the end of my nearly six-year journey with VTEX.
Dec 5, 2023
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Lucas Bacic
4
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Chasing Clarity
Attention-Grabbing, Value-Capturing, and a New Role
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November 2023
4 non-obvious things I’ve learned while building a Product Marketing team from scratch.
You might be thinking: is this another generic top-X list from a viral Twitter thread?
Nov 28, 2023
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Lucas Bacic
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Chasing Clarity
4 non-obvious things I’ve learned while building a Product Marketing team from scratch.
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Outside In. What I’ve learned by shutting down my design studio to enter a fast-growing tech company.
It’s been more than a year since I made the move — and now is a good moment to take a step back and evaluate how I managed to do one of the biggest…
Nov 28, 2023
•
Lucas Bacic
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Chasing Clarity
Outside In. What I’ve learned by shutting down my design studio to enter a fast-growing tech company.
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