Attention-Grabbing, Value-Capturing, and a New Role
For those following me on LinkedIn, I recently announced the end of my nearly six-year journey with VTEX. The company provided me with two opportunities that have deeply changed my career: to (i) discover what a high-talent-density team can accomplish, and to (ii) learn the different business levers you need to pull to take a 150+ people company to its IPO with 1300+ people.
I was taught what no MBA would have taught me as I had the space to grow, navigate and learn the different pieces of the B2B SaaS puzzle — and for that I'm tremendously grateful.
I am excited to announce that I'll be taking on a new role as Chief Product and Marketing Officer for Loja Integrada, a leading Digital Commerce Platform for small and medium businesses.
What excites me the most is the opportunity to solve a problem I'm passionate about: how to bridge the gap between attention-grabbing and value-capturing by integrating Product, Design, and Marketing under the same umbrella.
Product, Design, and Marketing don't need to be viewed as separate departments, especially in product-led growth companies, as they all contribute to an effective user experience — from awareness to value realization.
As someone who started as a designer, shifted to product marketing, and is now a product leader, I firmly believe that other product-led companies can benefit from a more consolidated execution of the user experience and a strong design leadership. As David Hoang mentioned in his post: I can see a future with more PLG leaders coming from a design background.
This is an important step in my career and I thank the entire Loja Integrada team for the trust and openness to test new models. As Stefan Sagmeister — another designer — once said: the projects that make me happy are the ones that I know 50% of how to tackle, but the other 50% I have to go out and figure them out.
If you believe in this vision and would like to know more about what we will be doing at Loja Integrada, just reach out!