Chasing Clarity

Chasing Clarity

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Stop Optimizing. Start Inventing.
The product, design, and engineering skills that made us successful in the last decade won’t be enough for the future.
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Lucas Bacic
Financing is the ultimate design constraint
From roadmap planning to raising capital: how acquiring the resources to build a product will dictate what will be built — and how.
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Lucas Bacic
We don’t do Product, we do Workflows
How SaaS category knowledge might be limiting — and the deep understanding of user's workflow can challenge it.
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Lucas Bacic
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Attention-Grabbing, Value-Capturing, and a New Role
For those following me on LinkedIn, I recently announced the end of my nearly six-year journey with VTEX.
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Lucas Bacic
4 non-obvious things I’ve learned while building a Product Marketing team from scratch.
You might be thinking: is this another generic top-X list from a viral Twitter thread?
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Lucas Bacic
Outside In. What I’ve learned by shutting down my design studio to enter a fast-growing tech company.
It’s been more than a year since I made the move — and now is a good moment to take a step back and evaluate how I managed to do one of the biggest…
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Lucas Bacic
Chasing Clarity
Chasing Clarity
Clearing ambiguity through writing. Ocasional thoughts on digital product strategy, design practice, team management, or whatever sparks my interest at the moment.
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